Creator Behind the Brand

Nicholaus Paul Augustine is a 25yr hairdresser who has worked at all the top salons from Beverly Hills San Francisco and Seattle Worked on celebrities and runways Owned salons and ran education programs He is a cosmetic chemist of over a decade and formulated West Coast Blondes Haircare line A new cutting edge Haircare company challenging the industry with next generation formulations Listen to his take on the industry his experiences and insights into the business behind the chair and his rebellious attitude towards the gate keepers and corporate culture