How West Coast Blondes Ghk copper ions work on damaged hair
Bind to keratin and change the hair surface
*Copper ions bind to sulfur-containing cysteine residues in keratin (the main structural protein in hair).
*This interaction will affect how the hair surface behaves—often translating to hair that feels smoother and glossy, especially when the hair has been roughened by chemical service, heat, or friction
*West Coast Blondes is designed to support interactions between copper and keratin that may help neutralize or stabilize surface charge, which can reduce frizz and improve manageability
* Support conditioning-like improvements without “filling” everything Rather than only coating the hair, copper-keratin interactions can improve the way hair fibers behave at the surface.
*The result is less frizz, more slip, and intense shine, particularly on chemically processed or weakened hair.

My mission is to bring Advanced new technology to haircare with no bullshit! No fillers silicones or hazardous ingredients. I believe in staying true to our craft and carrying that through all of my products Made by a Hairdresser for Hairdressers Sold by Hairdressers! Much Love,

Nicholaus Paul Augustine